H&M Careers Sverige

WHAT YOU’LL DO

As the Visual Merchandising Lead, you will own the creative and visual execution strategy that defines how our most fashion-forward spaces come to life. Your mission is to deliver curated styling, fashion credibility, and consistent, high-impact presentations aligned with H&M’s new brand direction. You will:

• Define and implement a style-based VM strategy that elevates product presentation for the Fashion Aspirer customer.
• Lead the studio curation process, creating elevated looks and fashion stories that inspire and engage.
• Develop a scalable VM playbook to ensure consistency and operational efficiency across all Brand Infuser stores.
• Partner with Merchandising to align assortment curation with visual storytelling, ensuring relevance and commerciality.
• Train and upskill local VM talent and store teams, embedding new methods of styling and execution.
• Set clear execution standards, monitor in-store performance, and adjust strategies to maximize sales and brand KPIs.

WHO YOU’LL WORK WITH

You’ll collaborate closely with:

• Merchandising Leads to ensure product and visual alignment.
• Studio teams to curate elevated looks and fashion stories.
• Store and VM teams to embed new styling methods and maintain execution excellence. You’ll be part of a dynamic, creative environment where innovation and fashion credibility drive everything we do.

WHO YOU ARE

• A visionary in visual merchandising with a strong sense of fashion and styling.
• Experienced in creating scalable VM strategies and playbooks.
• Skilled in storytelling through product presentation, with a sharp eye for detail and trend relevance.
• A natural leader who can train, inspire, and elevate teams.
• Commercially minded, with the ability to balance creativity and business impact.

Additionally, you bring:

• 7+ years of experience as a creative working with physical and/or digital store experiences, preferably within fashion and lifestyle.
• A proven track record of developing holistic creative directions that align with brand direction and business objectives, supported by a strong creative portfolio.
• 7+ years of experience leading creative processes and teams in an agile environment.
• Exceptional leadership abilities to inspire and guide creative professionals.
• Experience driving commerciality through product presentation, prioritization, and placement, including in-store marketing.
• Knowledge and experience developing customer experience through assortment presentation and in-store marketing.
• Experience from Area team and/or Sales team in a Sales market/Region, external or internal.

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 

→ You’ll work at the center of transformational initiatives that shape the future of global retail. 

→ You’ll be part of a forward-thinking, collaborative team that values innovation, impact, and sustainable growth.  

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attac

Location

Mäster Samuelsgatan, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.