H&M Careers Sverige

An exciting opportunity has opened up for a Product Manager to join our Regional Relevance team at H&M, focusing on creating collections and campaigns tailored for diverse global markets. This role offers the chance to make a strong impact on how we deliver fashion that resonates locally while staying true to our brand DNA. 

This position is based at our HQ in Stockholm, Sweden.  

 

WHAT YOU’LL DO  

As a Product Manager for Regional Relevance, you will take ownership of the product strategy and lead the development of commercially strong and culturally relevant assortments for our campaigns.  You will translate regional insights, trends, and customer needs into actionable product decisions that drive growth, profitability, and brand impact. 

You will guide the team through the full product development cycle – from concept to execution – ensuring alignment across functions and securing operational excellence. Your ability to challenge, empower, and inspire others will be key in delivering collections that are both desirable and commercially successful. 

You will: 

• Define and execute a clear product strategy for regional relevance, balancing creativity and commerciality. 

• Translate regional insights and cultural moments into strong product offerings. 

• Drive seasonal keys and campaign assortments from concept to final sample, ensuring quality, fit, and price targets. 

• Collaborate closely with Design, Product Development, Pattern Making, Planning, and Production for seamless execution. 

• Continuously refine assortment and component strategies based on performance and market shifts. 

• Ensure products deliver great value for money by balancing fashion, quality, price, and sustainability. 

• Lead confidently through change and complexity, fostering a culture of agility and ownership. 

  

 

WHO YOU ARE  

We are looking for a strategic and hands-on leader with a strong passion for fashion and product. You thrive in a fast-paced, global environment and have the ability to navigate multiple markets and cultural contexts. You combine creativity with commercial thinking, ensuring that every product reflects both regional relevance and brand identity. 

Qualifications: 

• Extensive experience in fashion and/or retail, with a proven track record in product development or assortment strategy. 

• A sharp eye for fashion and trends, with the ability to interpret them into commercially strong products. 

• Strong leadership skills – able to inspire and guide cross-functional teams, even without formal personnel responsibility. 

• Experience working across multiple markets.  

• Excellent collaboration and communication skills, with the ability to influence and align stakeholders. 

• A flexible and curious mindset, with a strong sense of ownership and follow-through. 

• Fluent in English (Swedish not required). 

 

 

 

WHO WE ARE  
 
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.    

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.    

 

 

JOIN US​  

Additional information: 

This position is placed in Stockholm. If you feel your experience, skills and ambitions are right for this role, please send your application including CV in English as soon as possible. Interviews will be held continuously. (For internal candidates, please initiate a dialogue with you manager before applying.)  If you are currently in a permanent employment with H&M you will keep your permanent employment even if you take on a temporary position for a limited time. 

Benefits:

At H&M Group, we are proud to be a vibrant and welcoming company. We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.  

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.   

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.  

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Take the next step in your career together with us. The journey starts here.​  

Location

Mäster Samuelsgatan, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.