Event Marketing Manager

Driven by the belief that shopping should be simple and seamless, we help global fashion and lifestyle retailers by fulfilling our mission to create positive shopping experiences — every time, everywhere.

Our vision is to empower retailers with the world’s leading Unified Commerce Platform and Point of Sale, removing the barriers between e-commerce, online marketplaces, and brick-and-mortar stores to support new shopping behaviors.

We’re a fast-growing Swedish tech company trusted by global retailers in more than 20 countries — a number that keeps growing — and we have no intention of stopping anytime soon. As a member of our team, you’ll have the opportunity to influence the future of retail. Are you the Event Marketing Manager we’re looking for?

Your mission at Sitoo

Commercial events are a cornerstone of our go-to-market strategy. You will own our end-to-end event engine – from scoping and campaign planning to production, on-site excellence and post-event handoff – and scale both the capacity and quality of our presence across flagship trade shows, partner activations, and Sitoo-hosted formats.

What you will do

• Own and scale our event engine – drive the overall event strategy, calendar and priorities, and ensure cross-functional collaboration with Sales, Partners and Expansion.
• Plan and execute events end-to-end – from major trade shows and Sitoo-hosted events to partner activations and webinars. Define objectives, audience, narrative, logistics and success metrics.
• Lead cross-functional delivery – brief and coordinate Content, Design, Digital and vendors (venues, booth builders, AV, freight) to ensure on-time, high-quality execution.
• Manage event assets and campaigns – build HubSpot pages, forms and email cadences; handle segmentation, workflows, tracking and reporting; drive pre-event and live social coverage.
• Ensure on-site excellence – oversee booth build/dismantle, brand consistency and lead capture; represent Sitoo on the ground at priority events.
• Own budgets and vendor relationships – manage event budgets end-to-end, negotiate with suppliers and track actuals.
• Measure, optimize and scale – track ROI and pipeline impact, run retrospectives, document learnings and continuously improve playbooks for repeatability.

What you’ll bring to the table

• Proven B2B events/field marketing experience – ideally from SaaS or tech, with strong trade show and event management skills.
• Project management excellence – able to run complex, multi-stakeholder initiatives calmly, transparently and on time.
• Hands-on with tools – experienced in Asana/Monday (or similar), Google Workspace and HubSpot Marketing (pages, forms, workflows, automation).
• AI-savvy - curious about, and preferably experienced with, using AI tools to optimize workflows, improve efficiency, and explore new ways of working in marketing.
• Strong collaboration skills – confident partner to Sales, Partners and Expansion, with great stakeholder and vendor management.
• Fluent English – excellent written and verbal communication at native or near-native level.

Why Sitoo

We dare to dream big, we have the courage to keep raising the bar, and we’re committed to being a force for good in retail. We believe in an inclusive culture where everyone feels a sense of belonging. We support each other, we win together, we celebrate success together, and we overcome challenges together.

Today, we’re more than 100 dedicated experts with a positive and solution-oriented mindset. Most importantly, we take care of each other, and we never forget to have fun.

Like the idea of shaping the future of retail? Want to work with new infrastructure and cutting edge technology? You’ll be part of a highly skilled team, exploring how far we can take the technology. There’s a big scope and the company is rapidly growing. With your knowledge and experience you'll have the opportunity to truly influence the way we work.