Nordic Digital Audience Analyst

If insurance is in a strong, positive development in data-driven marketing. We invest world-class in new technology and build up a highly professionally competent department across the Nordic region. As our new Nordic colleague, you will be involved in operating If to a higher level in our digital commitment.

The role, as Nordic Digital Audience Analyst, becomes especially important in the work of compiling insights from various sources and help us understand more of the market, our target groups and the whole customer journey, building and analyzing segments and target groups across data sources and tools. Our new specialist in the field must also have a good understanding of how data is collected and processed and prepare analyzes based on this.

You will have a key role in our vision two transform If into a world-class marketing company, and to become a true master yourself within your focus area. You will be able to learn new skills and concepts from various but talented group of colleagues. Working with cutting edge cloud-based marketing tools and technologies together with cross-functional teams. An agile, informal work environment where we value continuous improvement and trying out new things for the benefit of customers with cross-Nordic marketing teams. You will get continuous training to develop your skill set within data driven marketing.

Main tasks

• As Nordic Digital Audience Analyst, you will build and analyze target groups across data sources and tools. You’ll have an overall look and build use cases in ex DV 360/GA360
• You will work as an integral part of the Commercial Marketing team to support with insights and monitor performance
• You need to understand how data is collected and processed and prepare analyzes. Report and share results and insightful analytics for all digital media channels.
• It is an advantage if you have experience with tag management solutions like Google Tag Manager
• You will work in our Google Marketing Platform as well as related Cloud tools such as Big Query. In addition, you will work in tools such as Tableau, Adform and Facebook Business Manager
• Understand and have the ability to build segments in GMP based on 1st party and 3rd party data
• See opportunities for how the use of data increases the quality and effect of our marketing
• Collaborate closely with the rest of the organization and our agencies for the preparation of smart media purchases

To succeed in the job as Nordic Audience Analyst

• You have a very good technical understanding
• You are distinctly result-oriented, and make decisions based on data and insight
• You can write and read SQL, Java, HTML and CSS.
• You have minimum 3 years of experience in analytical work and technological marketing, preferably from Google Marketing Platform
• You write and speak English fluently
• You have good business understanding
• You have a higher relevant education and are curious about new knowledge

This is a permanent full-time role based at If's head office in Bergshamra.

We will review the applications ongoing, so please apply as soon as possible.  

​

​

​

If is the leading property and casualty insurance company in the Nordic and Baltic countries with 3.6 million customers. We are owned by the Finnish listed Sampo Group. The company conducts business operations on a pan-Nordic basis and have operations in Sweden, Norway, Finland, Denmark and the Baltics. Our main goal is to have the industry's most satisfied customers.