A career at Loop54

Loop54 is a search software-as-a-service (SaaS) used by E-commerce and Marketing managers to increase sales and conversion rates by improving the site-search Customer Experience (CX). Characterised by unparalleled search results relevance, personalization and automation, Loop54 can be implemented within days via a REST API.

At Loop54, you will have the opportunity to join a strong team at an exciting time. Our journey thus far has taken us through the initial stage where everything is uncertain to the point where we have some really large customers - including SIBA, Coop, Telia, Office Depot and Gina Tricot - and a product search engine that outperforms everything else on the market.

Backed by investors, it's now time for us to hire great people to get us where we want to go.

About the job

What You Will Do

You will strategize ways to drive growth and you will execute on those growth strategies. You will manage demand generation/nurture campaigns mapped to each stage of the buyer's journey.

You will manage web, email, partner and social media strategies as well as develop, execute, and optimize paid campaigns.

In addition, you will:

Manage and coordinate all advertising and promotional strategies and plans
Work closely with Sales Partnership Manager and Customer Success Team to leverage established partnerships - driving new sales and upsell opportunities
Measure and optimize our lead generation marketing
Build lead scoring strategy
Report to CMO and collaborate with Sales teams to develop and advise on account-based marketing strategies
Embrace a data-driven approach.

Your responsibilities:

Drive new lead acquisition efforts and own the top-funnel marketing pipeline
Develop content that will inspire action amongst our client base and the industry
Management of digital campaign executions, including but not limited to A/B testing, conversion flows, campaign optimization, copy/creative development, and maximizing conversion rates
Continually doing market research, evaluating best practices based upon competitors, market conditions, data, and execute/adjust plans as needed.
Own all of the monitoring for campaign success / campaign analytics (KPIs include: website traffic growth, form conversion rates, MQL growth, MQL to Opportunity conversion rate)

Minimum requirements for this role:

2+ years experience in Demand/Lead Generation/Marketing for a SaaS company. Or similar B2B marketing experience.
Has been hands-on with Hubspot CRM/Marketing automation or something similar (SalesForce, Marketo, Pardot, etc.)
Experience owning Lead Generation Programs end-to-end; creating, optimizing, and carefully monitoring results
Experience collaborating with Engineering, Product, and Sales departments, along with C/VP Level leadership
Ability to thrive in an unstructured environment - you know how to create your own structure and execute on your own strategy
A love for the numbers (e.g. Spend $Y, create Z leads, that should be worth 5 x $Y in revenue.)
English native (or 100% fluency). Swedish a plus.

It's difficult for computers to properly interpret human behaviour and intent. We take a unique approach to solving this problem, one that's much less dependent on the actual 'words' and doesn't require big data.

Mike Odin - Cranial Powerhouse

Beer fridge
Central office
Business travel
Breakfast
Free gym
Massage in the office

About Loop54

Founded in Stockholm in 2012, Loop54 started life as a search and recommendation related consultancy project for Voddler (the leading Swedish-based video-on-demand platform at the time). Loop54 morphed into a standalone product search engine in 2013, with the company growing and soon becoming cash-flow positive.

In 2015, Loop54 raised $580K in seed funding from Axel Johnson (one of Sweden's leading business groups, employing 19,000 people, and whose investments engage with 1 million customers daily), RECAPEX (based in Stockholm, previous investments: virtual fitting solution for fashion e-tailers, Virtusize), together with Swedish government agency, ALMI Invest, and angel investor, Erik Byrenius.

Learn more about our company history

MARKETING MANAGER