Copywriter

Job Description

As a Copywriter in the Menswear Marketing team, you play a key role in the creative process surrounding the curation of the H&M Menswear customer offer. You are pivotal in developing and creating copy and communication concepts for all our different channels, on- and offline. The work is done in collaboration with other creatives, designers and artworkers within the Menswear BU to elevate and translate the collections we create for the customer.

Key responsibilities:

• Creating versatile and customer-focused copy adapted to omnichannel solutions (print, digital, video, social etc.).
• Conducting and research based on target group, product, and purpose.
• Staying updated on customer behavior and communication trends.
• Securing that copy is approved from a legal (copyright) perspective and in line with the H&M Brand Tone of Voice.

Qualifications

To be successful in this role, we believe that you have a strong interest in fashion and pop culture. You are an excellent communicator, both in writing and verbally, able to get your message across. Your drive and initiative take you where you need to go, and you manage to stay organized and keep a structure when things get hectic. We are looking for a curious person that thrives in a collaborative environment. A team-player who’s great at listening as well as communicating. Someone that is actively looking for new knowledge and is curious about new perspectives. A creative that embraces a high/low mindset regarding the assignments connected to the role.

What you need to succeed:

• Previous experience from working as a copywriter.
• A great interest in fashion and especially menswear.
• Proficiency in written English.
• Are meticulous in your way of working and have an eye for details.
• Experience and confidence working in a fast-paced environment. 
• Knowledge about and is updated on various Social Media channels.

Additional Information

This is a fulltime permanent position based at our Head Office in Stockholm, starting as soon as possible according to agreement.
Apply by sending in your CV in English as soon as possible, but no later than the 5th of May. Due to data policies, we only accept applications through our career page.

Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

Location

Mäster Samuelsgatan 56, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.