At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day.
And we need people like you to make it happen.
We empower you to reach your potential with opportunities to make an impact to be proud of – for food, people and the planet.
Job Summary
Would you like to join Tetra Pak as our Director Digital Communications in the Global Customer Communications team, where you will lead the transformation of our global digital communications ecosystem and ensure it delivers measurable business impact?
As a company, we’re here to make food safe and available. It’s why we provide advanced food production systems. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we’re here to fulfil a purpose:
We commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people and the planet.
Our digital channels serve customers, prospects, partners, plus current and future employees. Every year, millions of visitors interact with our online platforms to explore our advanced food production solutions, engage with our technical expertise, and learn about our innovations that enable safe food production. Your role will be to ensure these digital touchpoints are robust, integrated and intuitive – enabling seamless journeys and empowering the business to convert engagement into qualified leads, customer value and commercial growth.
You will lead the development and execution of our global digital communications strategy, unifying the digital experience platform (DXP), UX/UI, MarTech stack, analytics, AI-driven discoverability and governance. Working in close partnership with Market Operations and Global Information Management (GIM) teams, you will ensure the architecture, integrations and operating model fully support our ambition to deliver relevant, personalised and high-performing digital experiences.
In this role, you will position the global digital communications ecosystem as a strategic enabler for Tetra Pak, ensuring our processes leverage digital platforms to strengthen customer journeys, accelerate lead generation and support data-led decision making across the business. You will ensure every digital touchpoint delivers measurable value – from deeper engagement and improved lead quality, to enhanced brand consistency and more powerful innovation storytelling – while scaling capability, governance and communications performance across regions, markets and business areas.
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Strategic Digital Communications Leadership
- Demonstrated ownership of a global, multi-year digital communications strategy, including evidence of achieved ROI such as pipeline acceleration, cost-of-acquisition improvements, or streamlined workflows through technology utilisation.
- Proven ability to translate complex business objectives into a digital communications ecosystem roadmap that enables strategic communications goals and delivers measurable business impact.
- Ability to set a long term digital direction and ensure the ecosystem adapts and scales with changing communication needs, while proactively tracking and integrating new technology developments.
- Lead a digital communications team to maintain and enhance the technical capabilities, integrations, and workflows that underpin our digital ecosystem, ensuring content can be published effectively, optimised continuously, and measured reliably.
Integrated Digital Experience Delivery
- Experience delivering integrated digital experiences across paid, owned and earned channels, ensuring CRO, UX, content, paid media and SEO/GEO operate as one connected ecosystem – candidates must present dashboards, reports or journey maps they personally built.
- Lead integrated campaigns that strengthen engagement, drive lead generation and support customer conversion.
- Build automated journeys, segmentation models and nurture flows using marketing automation and CRM platforms
DXP Migration for a Large Global Business
- Lead a DXP content migration for our global organisation, overseeing technical discovery, platform alignment, environment setup and cross-functional delivery through go-live in close partnership with global information management (GIM) team.
- Track record of delivering major digital platform rebuilds or re‑platforming programmes, achieving measurable gains in performance, resilience, security, accessibility or user experience.
- Ability to provide robust delivery artefacts including technical project plans, sprint plans, business cases, benefit plans and value‑realisation models to evidence structured planning and execution
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Tech Stack and MarTech Integration Expertise
- Extensive experience operating within enterprise‑grade MarTech and digital tech stacks, including DXPs, CRM systems, marketing automation, analytics suites, consent management solutions, A/B testing, personalisation engines and associated tagging frameworks.
- Strong technical understanding of platform interoperability, including how data and events flow between systems via APIs and integration layers.
- Proven ability to produce and interpret technical artefacts such as system architecture diagrams, data‑flow maps, integration specifications, tagging frameworks and governance models.
- Experimentation, Testing and Performance Insight
- Proven experience embedding a data‑first culture, ensuring teams use analytics and measurement to guide decisions and prioritise digital initiatives.
- Experience establishing structured experimentation and testing practices, enabling hypothesis‑driven programmes that link directly to business outcomes.
- Strong performance‑analytics expertise, applying data, behavioural insights and test results to identify opportunities and drive ongoing optimisation across the digital ecosystem.
Ownership of a Digital Communications Ecosystem Roadmap
- Shape the evolution of the global digital communications ecosystem with our global information management (GIM) team, contributing to platform lifecycle discussions, capability planning and long‑term scalability.
- Align technical and operational priorities across product owners, GIM and cross‑functional teams to ensure roadmap decisions support business needs and platform stability.
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Proven Collaboration with GIM / Technical Teams
- Deep understanding of GIM operating models, including governance structures and architectural principles, enabling effective translation of business needs into technically viable requirements.
- Expert at aligning cross‑functional stakeholders – technical and non‑technical – around shared sprint plans, governance processes, and delivery priorities.
- Experienced in establishing and maintaining joint delivery practices, including co‑designed workflows, LPD models, decision‑making frameworks and cross‑functional handover processes that ensure smooth execution between business and GIM teams.
Risk, Incident Handling and Compliance
- Skilled in managing digital risks and ensuring compliance, covering privacy, tracking, data governance, accessibility, security and platform stability, with strong knowledge of global regulatory and data protection standards.
- Proven ability to respond rapidly to platform incidents such as outages, performance issues or tracking failures, working with GIM teams to diagnose problems, implement fixes and restore stable operations.
Operational Excellence
- Demonstrable mastery in large‑scale transformation delivery, including platform migrations, data‑lake implementations and complex digital rebuilds, with strong capability in risk mitigation, dependency management, stakeholder mapping and cross‑timezone coordination.
- Experience overseeing multi‑million‑euro project budgets, ensuring financial stewardship through accurate forecasting, cost optimisation and clear reporting on value delivered.
Team Leadership and Development
- Manage, coach and develop the Digital Communications Team, including performance management and capability building.
- Set clear digital priorities and focus areas, providing direction and removing obstacles so the team can deliver effectively and with confidence.
- Shape conversations with senior stakeholders, ensuring alignment on strategic choices and securing the support needed to maintain platform quality, governance and long-term digital integrity.
Measurement and Governance
- Own and manage the digital communications budget, and budget allocated for projects and new development, ensuring efficient resource allocation.
- Proven track record of process creation, deployment and with measurement impact.
In this role, you will oversee the digital ecosystem, ensuring teams have the tools, governance and insights needed to communicate our customer value and innovation effectively and deliver measurable business outcomes.
The position is based in Lund, Sweden and reports to the Vice President Global Customer Communications.
What you will do
- Lead a multi‑year global DXP migration, overseeing complex integrations, analytics implementation and platform stabilisation to create a modern, scalable digital foundation.
- Implement a new operating model between the business and GIM to support and continuously improve this platform.
- Build and evolve a high‑performing digital ecosystem that empowers Communications Managers to deliver impactful, insight‑driven campaigns that accelerate engagement and business value.
- Drive continuous optimisation and A/B testing across all digital channels, ensuring real‑time performance monitoring, testing and data‑led improvements.
- Own the paid media infrastructure and agency governance, ensuring ad platforms, tracking and integrations operate flawlessly, and guiding how the media agency activates within them.
- Align with product owners across adjacent platforms to ensure all key systems – regardless of ownership – connect seamlessly into the customer journey and support end‑to‑end measurement.
- Provide strategic project leadership, ensuring disciplined delivery, cross‑functional alignment and transparent reporting across all digital initiatives.
- Partner with GIM to shape the long‑term digital roadmap, aligning architecture, governance and lifecycle planning to ensure stability, scalability and business impact.
- Lead and develop the Digital Communications Team, setting clear priorities, elevating capabilities and enabling high‑performance delivery.
We believe you have
- Extensive experience (10+ years) spanning marketing, communications and technical digital roles, with the ability to translate complex business needs into integrated digital solutions.
- Proven success leading large‑scale digital projects
Strong technical fluency across MarTech, analytics, automation, UX and paid media platforms, and the ability to connect these into one coherent ecosystem.
- Experience in an international corporate environment and relevant working areas
- Stakeholder engagement and alliance building expertise
- Demonstrated ability to drive continuous optimisation, using data, experimentation and insight‑driven decision‑making.
- University degree; preferably in Information Management, Communications, Business Administration, or Marketing
- High proficiency in English
We Offer You
- A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
- A culture that pioneers a spirit of innovation where our industry experts drive visible results
- An equal opportunity employment experience that values diversity and inclusion
- Market competitive compensation and benefits with flexible working arrangements
Apply Now
If you are inspired to be part of our promise to protect what’s good; for food, people, and the planet, apply through our careers page at .
This job posting expires on 10th April
For trade union information contact Sveriges Ingenjörer Lars Haraldsson at +46 46 36 2533 and Unionen Lisbeth Larsson at +46 46 36 2320
Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.
