Area Sales Executive Finland

Trixie – Europe’s leading brand in pet accessories – is now making a full-scale commitment to the Finnish market and has appointed Made for Sales to recruit an engaged and driven Area Sales Executive to establish the business, build strong relationships, and create long-term growth in Finland.

Are you motivated by clear commercial responsibility, able to deliver exceptional results, and a strong relationship builder? Then we have a truly exciting opportunity for you!

Trixie is a well-established full-range supplier of pet food and accessories to the specialist pet trade and has built strong customer relationships across Scandinavia over many years. The next step in the company’s development is to create a clear and sustainable presence in the Finnish market. This role offers a unique opportunity to join at an early stage and influence the business, ways of working, and organizational structure.

In this role, you will be responsible for developing Trixie’s sales in Finland, with a primary focus on specialist pet retailers and e-commerce. The position is highly relationship-driven and requires close collaboration with customers, where your operational presence in the field is essential. You will work independently and in a results-oriented manner, taking full ownership of the business from strategy to execution, while receiving strong support from the Swedish organization in marketing, assortment management, logistics, and digital tools.

Key responsibilities include:

• Establishing and developing Trixie’s presence in the Finnish market through active sales efforts toward the specialist pet trade
• Building networks and long-term customer relationships through a high level of field activity
• Driving the sales process end-to-end – from prospecting and customer meetings to closing and follow-up

You will plan and prioritize your work independently, and travel is a natural part of the role. You will report directly to Trixie’s CEO, and as sales grow and the business expands, you will have the opportunity to recruit and build your own team.

We are looking for someone who:

• Has several years of experience in proactive, relationship-driven B2B sales with proven results
• Is self-driven, business-oriented, and goal-focused
• Enjoys taking ownership of the entire sales process
• Is motivated by driving growth and building long-term business relationships
• Works in a structured and results-oriented way, even in a changing environment
• Fluency in Finnish (spoken and written) is a mandatory requirement, along with professional proficiency in either English or Swedish to collaborate effectively with the Swedish organisation
• Holds a valid category B driver’s license and is willing to travel as part of the role

Experience from the pet trade and an established industry network is a strong advantage but not a requirement. More important are your commercial drive, engagement, and willingness to build something from the ground up.

As a person, you are independent, proactive, and driven by sales. You thrive in a fast-paced environment, take initiative, and have the ability to influence and move deals forward. You are structured when needed, quick in decision-making, and motivated by achieving results.

What we offer
You will be offered an independent, business-close role in a company with a strong brand, clear ambitions, and a long-term growth strategy. This is a unique opportunity to shape Trixie’s presence in Finland from the very beginning. The role can be performed either as an employee or through your own company.

The compensation package includes a fixed salary, a variable commission-based component, and a company car.
The position is based in Southern Finland and surrounding areas.

Ready for the next step?
Submit your application as soon as possible – selection and interviews will be conducted on an ongoing basis. If you have questions about the role, you are welcome to contact Made for Sales’ recruitment consultant Lisen Olander using the contact details below.

For this assignment, Made for Sales is working together with recruitment consultant Enna Forsström, who will conduct the initial interviews. You can reach Enna by phone: +358 40 775 9755 or email: enna@ennable.fi

About Trixie Sverige AB
Trixie Sverige AB is a well-established company in the pet industry, headquartered outside Piteå in northern Sweden. The business includes offices, warehousing, purchasing, and marketing, managing a product range of approximately 10,000 pet-related items.

With over 40 years of experience, the company has continuously developed and is now moving toward a strong and clearly defined Scandinavian presence. The organization is characterized by professionalism, commitment, and a strong service mindset. In 2025, Trixie Sverige AB reported revenues of approximately SEK 225 million and currently employs around 40 people.

Varför ska man jobba hos er? Vad har ert företag att erbjuda framtida kollegor? Den här texten är jätteviktig för vilken typ av kandidater ni lockar. Lyft upp det typiska för er företagskultur och det ni är stolta över.