DIGITAL CONTENT SPECIALIST

Digital Content Specialist

We are looking for a Digital Content Specialist who will transform our content into a strategic commercial asset. In this role, you will shape how customers experience our brand, discover our products, and make purchasing decisions across SAS website. Keeping content up to date is the foundation of this role. Beyond maintaining content quality, you will work at the intersection of UX, brand, SEO, and conversion optimization to ensure our content not only informs — but inspires action. 

Challenges you will work on:

In this role, you will take on the challenge of transforming the content into a key driver of digital revenue across SAS’ complex, global digital ecosystem. SAS serves multiple markets and publishes in nine languages, requiring close collaboration with our translation agency to secure consistent, high-quality output. You’ll work hands-on in the CMS to manage, optimize and build landing pages, collaborating closely with IT teams — including developers, UX designers, and digital analysts — to improve performance and create seamless user journeys. You’ll work to strengthen UX, increase traffic, drive conversions, and streamline duplicated or outdated content structures.  

The Team

You’ll join a growing Digital Sales team within eCommerce, responsible for driving digital revenue through performance marketing, optimization of our web and app channels, SEO/SEM, and data-driven analytics. We work closely with IT, Marketing, Brand, and the wider Commercial organization to deliver aligned, high-impact initiatives. Together, we’re building a modern, efficient digital experience that supports SAS’s global commercial goals. 

To be successful, we believe you have:

 

• 3-5 years of experience in digital content creation, copywriting, UX and SEO. 
• Strong understanding of customer journey design and conversion-focused content. 
• Hands-on experience with Contentful (or other headless CMS) for managing multilingual, multi-market content.  
• Ability to translate complex information into simple, engaging, and brand-aligned messaging. 
• Analytical mindset with the ability to interpret data and make insights-driven decisions. Experience in Google Analytics 4.
• Collaborative approach and comfort working cross-functionally with UX, brand, marketing, and product teams. 
• Prior experience in airline, travel, or international B2C industry is highly desirable.  
• Excellent communication skills in English, both written and verbal.  
• Self-driven and autonomous, with a proactive mindset.  
• Problem-solving abilities with a solution-oriented approach.  
• Flexible and quick to adapt in fast-changing environments.  
• Creative and innovative, always seeking new approaches and improvements.  
• Understanding of basic UX/UI principles and digital performance KPIs (e.g., CTR, CVR, bounce rate). 
• Experience with A/B testing tools is a plus.  

Why SAS? 

 

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:  

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.  
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.  
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.  
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.  
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.  

Our Culture at SAS 

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!  

Additional information

 

• Deadline for application: 19/01/2026. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.  
• Desired start date: As soon as possible.
• Position: Fulltime (100%) starting with a 6-month probation period.
• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.  
• A background check will be conducted at the final stage of this recruitment process, as this role is security classified. If you are aware of any specific matters that may come up during this background check, we kindly ask you to be transparent about them during the recruitment process.  
  
  

Come and fly with us!  

Christmas holidays: Due to the Christmas holiday period, please note that response times may be longer than usual. We will get back to you as soon as possible.  

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SAS is Scandinavia's leading airline. For more than 75 years, we have been flying and connecting Scandinavia with the world and the world with Scandinavia. We have always been at the forefront of what is new and scouting the horizon. We have seen the world change, sometimes over a long period of time, and sometimes quite suddenly. Changes that have made us rethink, adapt and build new. We are moving towards a future where change and the need for new thinking is constant. A future of conscious thinking and sustainable innovation.