Digital Marketing Specialist

Job Description

Are you passionate about Digital Marketing, driven by data-based customer insights, and eager to make an impact across multiple markets and brands? Join us at Kappahl Group in Mölndal as a Digital Marketing Specialist and help shape the future of responsible fashion. Apply now and be a part of our journey!

Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more.

We offer you
As a Digital Marketing Specialist, you will manage and optimize paid digital media across all markets and brands within the Kappahl Group. You will develop tactical full-funnel plans, coordinate content production, and ensure alignment with KPIs and business goals. You are driven by data-based customer insights and constantly seek opportunities, both in market specific conditions as well as the media- & marketing landscape. Your work will directly contribute to driving traffic to both physical stores and online platforms while strengthening our brands.

You will also play a key role in evolving our digital media strategy by actively exploring and embracing new developments in platforms, tools, and AI.
This role calls for a creative and analytical mindset, a strong understanding of customer behavior and branding, and the ability to work both independently and collaboratively.

You will collaborate closely with our digital media agency, e-commerce, in-house production, commercial, and IT teams to ensure our digital marketing efforts are effective, customer-centric, and aligned with our brand values.

Your profile
We are seeking you who have:

• A university degree or equivalent higher education in digital marketing.
• At least 3 years of hands-on experience in paid digital marketing.

·Strong theoretical and practical knowledge of paid digital marketing, with social media as a core component.

·Facilitate channel-adapted content using data-driven customer insights, combined with a solid understanding of customer, branding and business objectives.

·Experience working in or with global e-commerce companies, fashion retailer brands, or consumer products.

• Excellent communication skills in both Swedish and English.

As a person you are:

·Analytical, data-driven, and results-oriented.

·Curious, organized, and proactive.

·A team player who thrives in cross-functional collaboration.

·Passionate about digital marketing and eager to explore new technologies like AI.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

Are you interested?

The position is a permanent employment with placement at our head office in Mölndal, with the possibility of hybrid work when suitable.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). Please note that due to the summer holidays, the selection process may take a bit longer than usual. We appreciate your patience and look forward to reviewing your application.

/#LI-HYBRID

About the company

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030.More information at .

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-Kappahl opened its first store in Gothenburg in 1953.

-All design is made at the head office in Mölndal, Sweden.

-Kappahl has stores in Sweden, Norway, Finland, Poland and the UK and are available online in more than 20 markets in Europe

-Kappahl offered its first collection in organic cotton back in 1993.

-100% of the cotton used in the collections today is certified for both ecological and better social conditions.

-Was among the first fashion companies to launch fashion in slightly larger sizes in 1970.

-Kappahl has committed to halve climate emissions by 2030 in line with the Paris Agreement.

-Kappahl has a close and long-term cooperation with our suppliers to ensure good working conditions.

About the company

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030.More information at .

Att jobba på Kappahl är socialt och fartfyllt - vi är en av Nordens ledande modekedjor med nästan 400 butiker och cirka 4 000 anställda och det händer alltid något här. Vi jobbar med allt från design och försäljning till marknadsföring och distribution och tillsammans säljer vi hundratusentals plagg varje dag.

Det finns en särskild Kappahl-anda som sitter i väggarna hos oss. Den har vuxit fram under lång tid och genomsyrar allt vi gör. Kappahl-andan handlar om gemenskap och kreativitet. Om mod och positiv energi. Och vi krånglar inte till det. Vi har alla ett gemensamt mål: Att ännu fler ska hitta sin stil hos oss.