Global Brand Manager, Arla Pro SE -Maternity Cover

Do you want to be part of growing Food Service , our Arla Pro brand and our Core Portfolio?

Are you passionate about great food experiences ad want to develop the future of dairy in Foodservice? This role can be your chance to make a difference together with a passionate and engaged team.

As our new Global Brand Manager Arla Pro SE you will be responsible to drive the development of the Arla Pro brand in the SE market and you will be an instrumental player in building the Future of Dairy in Foodservice.

You will be working very closely with the Foodservice Marketing Head for SE and the SE Foodservice Marketing Team. You will also be a part of the Global Arla Pro Brand team, being part of the Brand, Sustainability and Core Portfolio team in Central Foodservice, and you will collaborate with the other Brand Managers to bring to life ONE Arla Pro brand across the different markets, with scale and seamless coordination.  

The role is based in Stockholm, SE.

In this position as Global Brand Manager Arla Pro SE you will be reporting to the Arla Pro Brand, Sustainability and Core Portfolio Director and you will work in close collaboration with the Head of Foodservice Marketing in SE. You will be working closely also with Global Senior Brand Manager Arla Pro and the Brand Team of market-dedicated Global Arla Pro Brand Managers. You will work to develop, drive and lead the Arla Pro Global Brand in SE, building its equity and salience though effective communication campaigns and consistent Brand guidelines.

How you will make an impact

You will build and develop a strong, distinct and consistent Arla Pro brand in SE for the target audience of professional chefs.  You will lead the production of selected Global Campaigns for the Arla Pro brand and products -in order to build Brand Awareness and Meaning and to drive Leads and Conversions (to be activated in Sweden and across other markets). You will adapt and execute in the SE market the centrally developed communication assets and collateral online and offline for the Arla Pro brand. Furthermore you will develop and coordinate the local Marketing Activation plan for Arla Pro and Local Jewels. Lead key local brand building activities and campaigns for Arla Pro, online or offline

You will manage all Arla Pro non channel specific trade shows, fairs, events and sponsorships, including local concepts that are driving the Arla Pro brand and all Arla Pro PR for SE like Chef of the Year. Adapt/develop local Digital Content on Arla Pro and work closely with the Digital Marketing Manager to optimize and improve content based on analytics and learnings -including communication strategy & content development for own platforms in SE (website, Instagram etc). You will own and activate the Sustainability strategy for Arla Pro in SE, including activations, communication, campaigns, customer newsletters and events

• Give input for brand assets/toolkits/campaigns “last mile” adaptation and execution in specific channel (both online and offline)
• Arla Pro Brand guardian supporting the SE market to ensure the application of the Arla Pro Brandbook and guidelines, -in collaboration with the rest of the Arla Pro Brand team 

• Brand Ambassador, promoting usage of Content Catalogue and Asset Farm in the SE market and responsible to secure asset sharing and scale -in collaboration with the rest of the Arla Pro Brand team 
• Drive continuous efficiencies and process optimization to improve marketing ROI and identify and drive opportunities to scale Arla Pro content across markets and for best practise sharing across local markets

• Brand Tracking (Brand equity) and campaign analysis for Arla Pro Awareness campaigns in SE

What will make you successful

Your leadership skills will be your key to success in this position. You are able to and experienced with working in large matrix organizations, where you effectively influence and motivate others.

Your CV includes experience from building global brands, leading communication campaign production for international brands and managing creative agencies. Needless to say, you have a strong commercial understanding (past experience from markets could be an asset). You have a holistic and strategic approach to your tasks and great collaboration skills. You are a strong leader and able to drive a visionary agenda and to effectively influence and deliver results in a matrix organization

• A degree within marketing, business or equivalent.
• In-depth brand building experience (+3 years)
• 3-5 years of business experience – preferably 1-3 years of FMCG experience
• Experience with working in an international matrix organization

• B2B experience is a plus, though not a must, but your passion for customer centricity and devotion to building brands in digital ecosystem is mandatory
• Experience in sustainability communication is a plus

What do we offer?

Becoming a part of Arla Pro, you will join an ambitious and passionate team devoted to build up a professional foodservice organization and deliver value for our customers and our farmers. If you want to help shaping the Foodservice industry and put your stamp on an area which is highly prioritised, join a team where we enjoy bouncing ideas around and inspiring each other to push our work forward and to unlock the growth potential for our customers.

Would you like to join us?

Please apply as soon as possible as we process applications on an ongoing basis. If you have any specific questions about the role that are important before sending your application you can reach out to Viviana Capaccio, Director Arla Pro Brand, Sustainability and Core Portfolio; 

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

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Would you like to be part of a team that has great ambitions, challenging tasks, diversity throughout and plenty of development opportunities? If so, then Arla is the company for you.

We’re the farmer-owned dairy cooperative behind global brands Arla®, Lurpak® and Castello® and our 19,000-strong team of passionate people have helped us become the fifth largest dairy company in the world and the largest producer of organic dairy products.