Oumph! - A Brand with in the LIVEKINDLY collective group of plant-based food products
Oumph! is the award winning Swedish brand for plant-based food products, with an established customer base in the Nordics and UK and recently launch in Germany, Netherlands, South Africa and others.
2019 the brand was acquired by The LIVEKINDLY collective, a group of heritage and startup brands on a mission to become the biggest plant-based food company in the world and make plant-based eating the new normal.
Oumph! joined the LIVEKINDLY co.’s brands, including South Africa’s The Fry Family Food Co. and Germany’s LikeMeat, and is now gearing up for global expansion.
What does the role of Global Brand Manager mean?
The role will play a key part in developing the brand globally with long-term growth in mind. Whilst you require a strategic ability and perspective, you must also be able to adapt and work operationally and in a hands-on manner, reflecting the phase of growth Oumph! is in.
We are currently looking for a maternity leave hire as Global Brand Manager on behalf of Oumph!
What are the main responsibilities?
- With a developed, in-depth understanding of the food industry –in particular plant-based foods and emerging trends including the consumers, competitors and retailers’ environments, identify key growth initiatives & opportunities.
- Work on the innovation roadmap for the brand and lead NPD projects all the way to launch on shelf.
- Continuously understand ongoing brand performance using key diagnostics of share and growth trends, key initiatives, competitive activity and return on marketing investment.
- Optimise the plans accordingly for ongoing improvement.
- Take part in briefing and management of ad and design ad PR agencies.
- To deliver through the line campaigns that help to grow the brand overall.
- Create structure & processes in daily work as required.
- • Work closely with company functions to assist in building plans to grow customer categories, to ensure engagement and successful execution of brand plans.
- Active dialogue and support to local Oumph! teams in building and executing their brand plans
This is your profile to become a successful Global Brand Manager?
Key Competencies:
- Entrepreneurial drive and an affinity for spotting opportunities ahead of the market
- Strategic mindset, combined with a humble and results-focused approach • Innovative and creative thinking, challenging status quo
- Good business understanding and ability to work effectively with diverse, crossfunctional teams
- Understanding different customer needs & being able to integrate in Brand plan
- Passionate about knowing what happens outside of the consumers house & instore with the shopper
- Flair for Project Management, including connecting stakeholders to drive outputs
- Great team player with ability to work with and lead remote project teams
- Independent and able to deliver fact based, objective views of the business
Experience - Required:
- 5+ years’ relevant Marketing experience, ideally from FMCG.
- Relevant business education. • A strong creative, entrepreneurial and strategic mindset.
- Previous experience in brand development and driving agency relationships. • Experience with leading innovation/NPD projects
- Experience from the food retail industry
- Excellent analytical thinking and communication skills to present clearly, simplifying complex topics and influence decision making;
- Excellent communication skills both written and verbal
- Ability to manage multiple projects in a fast-paced environment
- Fluent in English
Experience - beneficial:
• International exposure / experience would be a plus
Interimsuppdrag, omfattning och tillträde
Uppdraget är interimistiskt på 100% med valfri start ifrån april dock senast 15 juni 2022 tom april 2023 med hybrid arbetsform.
För det här interimsuppdraget samarbetar The Livekindly Collective med Interim Marketing Solution. Om du vill veta mer om tjänsten är du välkommen att kontakta Johan Larsson, Headhunter / Senior Consultant / CEO, på johan@interimmarketing.se
Varmt välkommen med din ansökan! Du söker enkelt med hjälp utav din LinkedIn-profil genom att klicka på den gröna ansökningsknappen.
SÖK NU! – Vi tittar igenom ansökningar löpande så vänta inte med att söka. Uppdraget kan tillsättas med kort varsel.
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