MARKETING AUTOMATION SPECIALIST

Do you love turning data into personalised experiences at scale? Are you someone who gets excited by a well-timed journey, a clean segment, and a test that actually teaches you something? If so, this might be exactly the right next step. 

As a Marketing Automation Specialist at SAS, you will independently own and evolve automated customer journeys and omnichannel communication flows – driving sales, loyalty and customer experience through data-driven, personalised engagement across email, SMS, push and beyond. 

Challenges you will work on:
Design, build and continuously optimise automated customer journeys in Salesforce Marketing Cloud, leveraging data and audience insights to drive relevance and conversion. Execute calendar-based emails, SMS and push communication in line with the marketing plan. Configure audience selection with data-driven logic to reach the right customer at the right time. Design and execute A/B and multivariate testing strategies, translating results into concrete journey improvements. Collaborate with CRM Specialists to ensure relevant and personalised content, and act as an internal expert on journey automation best practices – contributing to how the team evolves its ways of working and tooling over time. 

The Team
You will be part of the Performance Management team, working closely with CRM Specialists, a Senior MA Specialist, and Paid Digital Marketing Specialists, and collaborating with Analytics, CRM IT, Digital Sales and e-Commerce. It's a team that values data, craftsmanship in execution, and genuine curiosity about what the next generation of marketing tools can do. 

To be successful, we believe you have

• 3–5 years of proven experience in marketing automation or CRM, with a track record of independently owning and executing customer journeys end-to-end.
• Familiarity with AI agents and automation workflows – experience using AI to accelerate campaign production and scale testing, whether generating copy variants, automating QA, or running continuous optimisation on live journeys. Curious about what agentic tools can do for a modern MA setup.
• Hands-on experience with Salesforce Marketing Cloud is required. Experience from additional platforms (e.g. Adobe Campaign, Oracle Eloqua, Braze or similar) is a strong advantage, as is a broader multi-platform perspective.
• Basic knowledge of HTML and AMPscript.
• Strong understanding of segmentation, customer journeys and omnichannel personalisation. Experience from working in or alongside a CDP implementation is an advantage – you don’t need to have built it, but you should understand how unified customer profiles and real-time data can power journey logic.
• Experience with A/B testing and campaign performance follow-up.
• Bachelor’s degree in Marketing, Marketing Automation, or a similar field. Relevant experience can substitute formal education.
• Detail-oriented and structured, with a strong commercial mindset and genuine curiosity about MarTech, data and customer experience.
• Ability to work independently and take ownership, while collaborating effectively across teams.
• Commitment to work from the office 4 days per week. 

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including: 

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS. 
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga. 
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals. 
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge. 
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.  

Our Culture at SAS  

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!  

Additional information

• Deadline for application: 22/06/26. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations. 
• Desired start date: 17/08/26
• Position: Fulltime (100%) starting with a 6-month probation period 
• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite.
• A background check will be conducted at the final stage of this recruitment process, as this role is security classified. If you are aware of any specific matters that may come up during this background check, we kindly ask you to be transparent about them during the recruitment process.  

Come and fly with us!  

SAS is Scandinavia's leading airline. For more than 75 years, we have been flying and connecting Scandinavia with the world and the world with Scandinavia. We have always been at the forefront of what is new and scouting the horizon. We have seen the world change, sometimes over a long period of time, and sometimes quite suddenly. Changes that have made us rethink, adapt and build new. We are moving towards a future where change and the need for new thinking is constant. A future of conscious thinking and sustainable innovation.