Channel Marketing Manager, UK & Online Marketplaces Europe

Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

What you’ll do:

We are looking for a commercially driven and strategic Channel Marketing Manager who will be responsible for developing and executing channel marketing activities that optimise sell-out from retail and online across Consumer Electronics, Pure Players, and Musical Instruments channels. You will work closely with sales leads to develop and execute channel marketing plans, while engaging directly with key stakeholders at retail partners. You will drive retail sales and marketing cycles, coordinating planning and execution at a local level and collaborating closely with local marketing teams to secure strong integrated plans across all marketing instruments.

This is a highly collaborative and fast-paced role for someone who understands the modern consumer purchase journey and knows how to turn strategy into measurable commercial results.

Roles & Responsibilities:

• Implement and execute the overall global channel marketing strategy with regional/local adaptation. Work with country lead to define priorities and investments in line with global strategies and brand plans.

• Work with local/regional/global teams to develop local consumer plans and product launch plans, adapt to local and account specific channel marketing activities in order to maximise sell-out

• Responsible for local input into the GTM process including local market insights, brand roadmap feedback, local budget, and delivery of the local consumer plan

• Work closely with the marketing stakeholders at the retail accounts in order to secure desired presentation of the brand and products in-store and online, as well as any advertising from the retailer. Secure compliance with brand guidelines across all execution

• Manage the retail sales cycles, align with global consumer plan, adapt and localise as needed. Where appropriate drive for differentiation across retail partners

• Drive marketplace execution across Amazon and key European platforms

• Drive traffic, conversion, and visibility through retail media, content optimisation, and trading events

• Lead sell-out planning cycles including product launches and promotional periods

• Plan and execute retail staff training, trade events, field merchandising/promotors

• Drive sell out from retail stores and websites in order to reach set KPI’s with desired ROI

• Engage in channel marketing community, share and learn from other regions in order to make local execution best in class

• Manage budget, planning, agency relations (where appropriate) and secure tools needed for monitor and follow up

• Report KPI’s and key insights to Global Channel Marketing Manager and other stakeholders

• Align with Brand Marketing Manager on local activities to ensure a 360-degree coverage for brand and trade marketing
  

Who we’re looking for:

You are a collaborative and commercially driven channel marketer with strong stakeholder management and communication skills. You thrive in fast-paced environments, confidently managing multiple priorities while driving projects from strategy through execution. With an entrepreneurial and results-oriented mindset, you are comfortable influencing cross-functional teams and delivering impactful channel marketing activities across both digital and physical retail environments.

You probably have the following experiences & skills:

• External Leadership (e.g. Display partners and/or agencies) and entrepreneurial skills with a collaborative approach and being able to have impact and influence without authority.

• In depth experience in Consumer Electronics segments with established network and industry influence

• Solid channel marketing experience with thorough understanding of consumer purchase journey across digital and physical channels with high focus on digital touchpoints in the consumer purchase journey

• Proven track record of defining plans with successful execution and positive sell out results

• Experience of working in an international environment developing marketing plans and leading execution, preferably within retail industry

• Strong digital marketing knowledge, thorough comprehension of digital marketing strategies, including SEO/SEM fundamentals and best practices.

• Experience working with and managing execution through online marketplaces (including Amazon)
  
  
  

Our pledge:

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.

Does this sound like you?

We look forward to reviewing your application!

Zound is the team behind the most exciting brands in audio electronics: Urbanears, Marshall and adidas. We design and develop headphones and speakers and we champion the human perspective in tech. Armed with a genuine passion for the things that resonate we challenge the status quo in our industry with a little bit of Zound magic.

We are a global company with offices in Stockholm (HQ), New York, London, Paris, Shenzhen and Hong Kong. Behind the scenes, we’re a team of hard-working, fun-loving, problem-solving, easy-going, creative people. And we’re here to bring life to sound.