E-commerce and Digital Marketing Coordinator

E-commerce and Digital Marketing Coordinator

Do you want to play a key role in accelerating digital growth across strong international brands?

The position
As Digital Operations & E-commerce Manager, you will be responsible for developing and optimizing Hultafors’ digital operations, with a strong focus on e-commerce performance and growth.

You will work across multiple brands and markets, ensuring that our web shops deliver a best-in-class customer experience while driving commercial results. The role spans operational excellence, campaign execution, marketing automation, paid media, and performance follow-up.
This is a highly cross-functional role where you collaborate closely with Marketing, Product Communication, Operations, and Supply to align commercial plans with digital execution.

Within the scope of the role’s responsibilities, participation in meetings outside of Swedish office hours is expected when necessary, particularly with the United States.
Some travel may be required.

Key Responsibilities

• Own and optimize digital operations and e-commerce performance across multiple brands and markets.
• Ensure quality and accuracy of product data, pricing, imagery, and merchandising across all web shops.
• Secure stable e-commerce operations in close collaboration with Operations and Supply.
• Develop and execute commercial activity plans across digital channels together with Marketing and Product Communication.
• Manage campaigns, discount codes, and e-commerce-related content.
• Build and schedule newsletters and on-site campaign content.
• Drive marketing automation initiatives and CRM segmentation strategies.
• Plan and manage Paid Social campaigns and contribute to Paid Search activities.
• Manage and optimize rule-based product feeds.
• Participate in strategic e-commerce projects, including launching new web shops.
• Drive reporting, insights, and KPI follow-up to continuously improve performance.

Your profile
We believe you combine analytical strength with commercial drive and operational excellence. You approach challenges with a practical, can-do mindset.

You likely have:

• Experience in e-commerce and digital operations.
• Hands-on experience with paid media (Paid Social and ideally Paid Search).
• Experience with marketing automation, CRM segmentation, and customer journeys.
• Understanding of product data management and feed optimization.
• A data-driven mindset with experience in reporting and KPI analysis.
• The ability to manage multiple brands and stakeholders in an international setup.
• Excellent communication skills in English.

As a person, you are structured, proactive, and solution-oriented. You take ownership, enjoy collaboration, and are motivated by execution and take pride in delivering results.

Why join us?
At Hultafors, you will:

• Play a key role in shaping the digital growth journey of strong international brands.
• Work in a collaborative, entrepreneurial, and performance-driven environment.
• Gain exposure to both European and US markets.
• Have the opportunity to influence, develop, and improve digital operations at scale.
• Join a company with a strong heritage, clear ambitions, and a forward-looking digital agenda.

If you’re ready to make an impact and drive digital excellence across markets, we look forward to hearing from you.

More information and how to apply

If you are excited about this opportunity and meet the qualifications, please submit yourresume and a personal letter.

Location; Stockholm (Mörby) at Hultafors Group HQ
Remote status; Hybrid

Selection and interviews will be conducted on an ongoing basis. For questions, please reach out to Gustav.Silvegren@hultaforsgroup.com

 Hultafors Group is a global house of premium brands united by a shared vision: improving how the world works. We empower professionals worldwide with the most durable and high-performing products on the market.

With deep industry knowledge and close collaboration with our customers, we design and produce solutions that make the world work safer, smarter, and more sustainable. Our commitment to craftsmanship, innovation, and functionality has earned our brands international recognition and the trust of professionals worldwide.
All products are designed and manufactured under their own brands and distributed through e-commerce platforms, trusted partners, and dealers in nearly 70 markets worldwide, with emphasis in Europe and North America.

Backed by Investment AB Latour, we have a solid foundation for long-term sustainable growth. Hultafors Group has about 1,800 employees and nearly SEK 7 billion turnover in 2024.

Founded in 1883 (Hultafors brand)

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