Fishbrain • Full time • Stockholm
Fishbrain • Full time • Stockholm
The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams—today and tomorrow.
We're now looking for a Senior Product Designer to join our acquisition and conversion team. This role is critical to growing Fishbrain's user base and driving our free-to-pro conversion strategy. You'll work at the intersection of design and growth, creating experiences that turn visitors into engaged users and free users into paying subscribers.
As our Senior Product Designer for acquisition and conversion, you'll own the end-to-end design for our conversion funnels—from website to app onboarding, trial experiences, and subscription flows. You'll work closely with your PM, product analyst, and engineering team to run experiments, analyze results, and iterate rapidly. This is a high-impact role where your design decisions directly influence our business metrics.
Deliver high-fidelity, intuitive designs for conversion funnels, onboarding flows, and trial mechanics
Translate research and user insights into design decisions
Run ideation workshops and rapid A/B test experiments to optimize conversion rates
Create prototypes and conduct user interviews to validate design concepts
Collaborate with developers and cross-functional teams to align design decisions with business goals
Extend design system and component library in Figma
Identify UI gaps and opportunities to improve key conversion metrics including reg-to-trial, trial-to-pro, and website downloads
Design and optimize ad inventory experiences that balance user experience with monetization goals
5+ years of product design experience with a strong portfolio demonstrating conversion-focused design work
Strong portfolio in digital product design for iOS and Android
Experience with mobile app design and knowledge of UX flows and interaction design
Proven track record in growth or conversion design with measurable impact on business metrics
Deep understanding of Apple and Material Design guidelines
Proficiency in Figma for design systems, prototyping, and hand-off
Web design experience with SEO pages and conversion optimization focused on driving app downloads
A/B testing and experimentation experience, able to design for experiments and interpret results
Subscription or freemium model experience with understanding of conversion psychology and premium value communication
Comfortable working with analytics tools such as Amplitude to inform design decisions
Fluent in English with ability to articulate design rationale to stakeholders
Bonus
Please submit applications in ENGLISH, those that are not will not be reviewed.
Our Bait
We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.
In addition, Fishbrain also offers:
🌴 30 days annual vacation
Each year you’ll get 30 days vacation to use however, whenever
🤸♀️ Wellness bonus
5000 sek annual allowance to put towards anything in the realm of health and fitness
🧑🎓 Learning & development days
Fishbrain provides five 5 paid Learning & Development days per year to its employees
💻📱 Technology of your choice
Mac or PC, you decide
🌎 Commitment to sustainability
Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research
🤧🫷Flu vaccination
To support your health and well-being, we’ll be offering complimentary flu vaccinations every year
🎣 Fishing rods in the office
Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish
🐕 Dog friendly
Feel free to bring your furry friend to the office
🥳 Social activities
Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!
🥪 Breakfast
Every Wednesday we start the day with a breakfast together
🍭 Candy, soda, fruits & snacks
☕️ Coffee and tea
🎮 Gaming corner
🏓 Ping pong
Feeling hooked? Throw us a line!
Fishbrain is a tech company with a global user base of over 15 million anglers. We have built the no. 1 app for people who love fishing, whether they want to find new places to fish or connect with other anglers. In order to make the world’s biggest hobby more accessible to people all over the world, we at Fishbrain work with the latest tech and continue to challenge ourselves every day. We want the Fishbrain years to be a time to grow and develop both in terms of career and on a personal level, which is why we so heavily value a work culture that encourages innovation, passion and teamwork. And most importantly, enjoying coming to work every single day.
