Marketing Activations Manager - Urbanears

As the Marketing Activations Manager you are responsible for connecting Urbanears to culture, music and lifestyle through Integrated Marketing activations that give the world something to talk about. You will work in a cross functional team, planning and executing brand and product stories with consistent brand image, on a local and global scale. We’re looking for a person who has genuine interest and passion for culture, music and marketing. You are energetic, creative, and curious with established connections within Stockholm. As a professional you have natural ability to multi-task with the ability to pivot priorities when needed and the mindset to make things happen.

What you’ll do

• Building awareness and equity within our community through integrated marketing that drive positive consumer behaviors and reactions
• Ensuring that marketing campaigns, activations, plans and tools are aligned across Urbanears consumer journey
• Oversee and guide the brand marketing activities, in connection with the regional and local marketing teams, to ensure brand consistency globally as well as local relevancy
• Oversee market and competitor landscape to gain insight and secure differentiation
• Building and managing relations with local partners and ambassadors of the brand

Key tasks

• Develop product and brand marketing plans with the Urbanears team
• Execute and coordinate Go-To-Market plans with central and local marketing teams
• Managing and executing plans for brand partnerships, product collaborations and ambassador activations
• Monitoring and reporting marketing budget spend and status
• Coordinating seeding and Media activities with the central organization
• Plan and execute consumer events, ex. Sessions in our studio
• Manage and coordinate creative briefing for marketing activities, in close collaboration with the product and creative team
• Work with customer services, consumer insight and local markets to regularly gather market feedback to further improve effectiveness of marketing strategies/plans/tools

You probably have the following experiences & skills

• 3+ years of Related Professional Experience in Marketing, Brand Management and Culture Marketing, Ecommerce and Content focus.
• Bachelor’s in marketing, communications, or equivalent experience
• Ability to guide PR, brand and social copy
• Proven track record of marketing events and activations, beneficial to have experience with digital analytics tools and Sentiment Management
• Excellent interpersonal and communication skills with the ability to build long-term relationships and contacts, fluent in English, both spoken and written

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, color, national origin, gender, sexual orientation, age, or marital status. We firmly believe that Marshall Group thrives when our employees do and it will in the end lead to better experiences for our consumers. We encourage applications from all over the world. To enable transitioning from another country for a role at Marshall Group, we offer re-location support. This support is tailored for each role but always includes visa application, local authority registration, and home finding service. Don't hesitate to reach out if you have any questions.

We look forward to review your application! 

Find out more

Marshall Group is the audio and design powerhouse uniting musicians and music lovers through genre-breaking tech. We are home to Marshall, Natal Drums, Urbanears, and adidas headphones. We gather around 800 highly talented people across 8 global locations and our products are sold in over 90 markets worldwide, totalling a combined annual turnover of USD 360 million.

• Get a taste backstage behind the scenes at Urbanears and Urbanears Instagram

Zound is the team behind the most exciting brands in audio electronics: Urbanears, Marshall and adidas. We design and develop headphones and speakers and we champion the human perspective in tech. Armed with a genuine passion for the things that resonate we challenge the status quo in our industry with a little bit of Zound magic.

We are a global company with offices in Stockholm (HQ), New York, London, Paris, Shenzhen and Hong Kong. Behind the scenes, we’re a team of hard-working, fun-loving, problem-solving, easy-going, creative people. And we’re here to bring life to sound.