H&M Careers Sverige

Do you want to help shape one of the world’s most recognized fashion brands for the future? 

We are looking for a Brand & Business Analyst to join our Global Marketing team. In this role, you will play a key part in strengthening H&M’s brand relevance and long-term growth by translating data into strategic insight. You will track brand health, monitor the competitive landscape, and identify emerging opportunities that guide how we position the brand in an evolving marketplace. 

This is a unique opportunity for someone who thrives at the intersection of brand, customer insight, and commercial strategy. 

Your key responsibilities include:  

• Owning, driving & developing our global brand tracking program and with it monitor brand health across markets, keeping track of key brand equity metrics and long-term perception trends. 
• Analyze market and competitor developments, identifying cultural shifts, category trends, and business implications. 
• Identify high-potential audience segments, delivering insight into who our most relevant customers are — and how to grow with them. 
• Deliver clear recommendations and strategic narratives that support brand planning, creative development, and business decisions. 

WHO YOU ARE  

We are looking for people with...   

• 3-5 years of experience working on brand related topics in large organizations or consulting firms.  
• A bachelors or a Masters’ degree in Marketing, Business Analytics or a related field 
• Advanced skills in Excel, with experience analysing large datasets 
• Strong communication skills with the ability to distill complex insights into clear recommendations. 
• Comfortable working in cross-functional teams and juggling multiple inputs from various stakeholders  
• A genuine interest in fashion, trends and consumer culture as well as how brands grow through relevance and differentiation.  
• Experience with brand tracking programs, brand research or insight tools is meriting.  

And people who are...  

• Excellent communicators  
• Curious, agile and proactive 

This is a full time Permanent Position based in Stockholm. Apply by sending in your CV and portfolio in English as soon as possible, but no later than 31st July 2025. Due to data policies, we only accept applications through our career page.            

WHO WE ARE   

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.   
 
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.    

WHY YOU’LL LOVE WORKING HERE   

 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.    

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).   
• H&M Incentive Program – HIP. Learn more about the program .   
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)   

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.   
   
Take the next step in your career together with us. The journey starts here.   

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.   

Location

Mäster Samuelsgatan, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.