H&M Careers Sverige

The Influencer Specialist (Content Optimization) is a senior role responsible for enabling creator-led content across multiple channels, with focus on paid social. This role combines strategic thinking, talent sourcing, content optimization, and cross-functional coordination to ensure that creator content is sourced and activated to deliver both brand and business impact across markets. This position plays a key role in the intersection of influencer marketing, content production, and media, working closely with creators, media teams, platform partners, and local markets. 

WHAT YOU’LL DO 

• Strategy Development: Develop scalable strategies and frameworks for how creator content is adapted, localized, and optimized for paid media across markets and platforms. 
• Creator Sourcing & Briefing: Source brand-right creators for each campaign, ensuring diversity in style, audience, and content approach. Craft clear, targeted creator briefs that align with campaign objectives and performance goals and guide creators through content production. 
• Creative Optimization: Act as the lead in ensuring creator content is fit-for-platform, optimized for various placements and formats, and enriched with relevant storytelling, hooks, overlays, or callouts according to the objective of the campaign.  
• Cross-Functional Orchestration: Work closely with media, partners, creators, and local marketing teams to coordinate asset needs, timelines, and ensure the right formats and messaging are delivered for each market and campaign layer. 
• Content Review & Delivery: Manage and quality-check the delivery of creator content, ensuring all final assets are campaign-ready and uploaded in time.  
• Platform & Partner Collaboration: Work with platform partners to understand format best practices and content effectiveness guidelines and ensure creator content meets technical and creative standards for media performance. 
• Performance Optimization: Collaborate with media and analytics teams to review content performance and implement learnings into ongoing content strategies, briefing processes, and creator selection. 

WHO YOU ARE 

We are looking for people with... 

• Deep knowledge of social media platforms, influencer ecosystems, and digital marketing 
• Extensive experience in influencer marketing and optimization of creator content 
• Expert in sourcing creators that match brand, campaign goals, audience, and content style 
• Strong knowledge of paid social and best practices across key platforms 

And people who are... 

• Excellent communication and interpersonal skills to build and manage relationships 
• Strong attention to detail and comfortable managing many timelines and content requirements 
• Passionate about using data to improve and optimize content and creator strategies 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).  

• H&M Incentive Program – HIP. Learn more about the program here.  

JOIN US  

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.  

Take the next step in your career together with us. The journey starts here.  

This is a fulltime permanent position based at our offices in Stockholm,  Apply by sending in your CV in English and Portfolio, but no later than 25th May 2025. Due to data policies, we only accept applications through our career page.   

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Location

Mäster Samuelsgatan, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.