H&M Careers Sverige

WHAT YOU’LL DO

• Develop copy in fashion campaigns and elevated content in line with project plans, ensuring H&M tone of voice and brand direction.
• Create versatile texts and customer-focused messages adapted to omnichannel solutions (print, digital, video, social, etc.).
• Conduct research based on purpose, product, and target group, and produce copy ideas for each project in line with its purpose.
• Stay updated on customer behavior and communication trends.
• Ensure that copy is approved from a legal (copyright) perspective.

WHO YOU’LL WORK WITH

You will be part of the Marketing team, collaborating with cross-functional teams to achieve aligned goals and contribute to added customer value, a strong brand, and increased sales.

WHO YOU ARE

We are looking for people with…

• 3+ years of experience in copywriting within fashion, lifestyle, or retail.
• A great interest in fashion.
• Strong understanding of brand tone of voice and storytelling.
• Ability to craft engaging, customer-centric copy, tailored for maximum relevance and impact across multiple channels.

And people who are…

• Excellent communicators, both in writing and verbally, able to get their message across.
• Driven and initiative-taking, with the ability to stay organized and maintain structure in a hectic environment.
• Curious and collaborative team players who thrive in a dynamic setting and actively seek new knowledge and perspectives.
• Fluent in English, with excellent written and verbal skills.

ADDITIONAL INFORMATION

This is a fulltime permanent position based at our Head Office in Stockholm, starting by 1st April 2025, Apply by sending in your CV and Portfolio in English as soon as possible, but no later than the 21st February 2025.Due to data policies, we only accept applications through our career page.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE  

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Location

Mäster Samuelsgatan, Stockholm, Sweden

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What do you want to be? At H&M you don’t have to choose. Be your unique combination of qualities, what makes you who you are. Here you can make a difference on your own and at the same time feel community and belonging. Be here today & discover all you can be tomorrow. Be yourself & more at H&M.