Digital Activation Manager (Maternity Leave 1 YR)

KEY ACCOUNTABILITIES

• Manage all Mini Rodini online marketing/advertising activities online
• Develop campaigns, work closely together with marketing team on content alignment (from development to execution) to understand product/brand priorities and ensure timely product launches in eCom
• Manage online activations budget with responsibility -- secure that investments are done in the most efficient way against KPIs on reach, CTR and ROI/ROAS
• Manage quality traffic to the site and retention and a high proportion of new customer acquisition.
• Analyze local onsite performance and the results of online marketing activities via analytics and other tools
• Develop analytics reports (marketing specific) to support the achievement of Mini Rodinis e-Com and marketing performance
• Ensure that all content at minirodini.com -- including e.g. assets, copy and links are optimized
• Develop eCom Marketing calendar (including product launches), track campaign progress & detect growth opportunities
• Respond quickly with input on activations given sell-thru and inventory levels

KNOWLEDGE, SKILLS & ABILITIES

• Proven knowledge within digital marketing, with emphasis on SEO/SEM
• Strong in planning and analytics skills -- merits include Google Analytics/ Enhanced Analytics, AdWords Planner (or similar),
• Project management knowledge and experience
• Strong verbal and written communication skills in Swedish and English.
• Expert knowledge on online marketing channels e.g. affiliate, CRM, re-targeting and more.
• Experience from email marketing via mailchimp/mandrill is meriting
• Strong social media marketing knowledge, eg. FB/Insta/Pinterest
• Experience from eCRM systems and strategy
• Strong knowledge in the Microsoft Office Suite, Excel primarily
• Development work is seen as a merit as well as fundamental understanding of HTML, CSS etc.

QUALIFICATIONS

• University Degree in Business, Engineering or another relative discipline
• 2-4 years of experience in digital marketing and/or online advertising. Work for an agency and/or consultancy is seen as a merit.
• Previous eCom experience working with eCom platforms systems e.g. Magento 1/2 and online analytics tools
• Team Player
• Can work under stress, is organized and good at prioritizing
• Likes to work in teams with other departments, but is also self-propelled
• Is humble, flexible and a problem solver

Mini Rodini is a Swedish children's wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. It's one of Scandinavia's fastest growing children's wear brand, represented in over 500 carefully selected locations aside from the four fully owned stores and an online shop that ships world-wide. Mini Rodini's vision has always been to make it both easy and exciting for parents to buy better products for their kids in regards to the design as well as environmental and ethical aspects of the production. Today, Mini Rodini carries one of the most sustainable ranges of children's wear on the market.

We are now looking to hire a maternity leave cover for the role as Digital Activations Manager, an exciting position with future employment prospect in an expansive phase where we constantly develop our offering further to strengthen our market position.

CULTURE

Mini Rodini is a values-driven company and we are looking for those who want to live our values. We believe in our product and thrive to minimize the impact on people and the planet. We believe in being brave and never follow trends. We see significant opportunities to influence the industry to take more social responsibility and we believe you share that passion with us.

Do you want to be part of a fast growing company with great opportunities for personal development, don't wait to send in your application.